GoDaddy Commercial on YouTube
This commerical is to advertise GoDaddy.com and was created by them. GoDaddy is an internet domain and sells e-Business software.
I think the target audience for this commercial would most definitely be men of all ages and races. The GoDaddy girl is very sexy and she bounces around with a tiny little tank top that has GoDaddy logos on it and the strap keeps coming off of the top. She's spilling out of the top and shaking her butt for the panel.
The text of this commercial is from the GoDaddy girl and a panel of people (mostly men) in a broadcast censorship hearing and she's explaining to them why this commerical should be allowed to air during the SuperBowl. The whole commercial text is about her wardrobe malfunction and how much she has to move around in the commercial.
The commercial is selling sexuality and if you have a website through GoDaddy it will be sexy and everyone will want to be a part of it.
The lifestyle that is presented shows the female as silly and stupid and only capable of bouncing and jiggling. It's very sexist. It also shows that some men can't control themselves - one needs oxygen after watching the woman and one had to go take care of a little problem he was having.
I don't see any values expressed in this commercial. I think it's very lacking in values.
The persuasion tool in this commercial is the use of the womans body and sexuality. They try to equate the website they are selling with sexy, beautiful women.
The negative messages presented in this commercial are that women are to be used for their bodies. That we don't have to be smart or good at anything, just look good. The positive message, which is certainly easy to overlook, is that there is some sensorship on ads that run on tv. Some people may not think sensorship is a positive thing but I certainly do in this case.
This message empowers men and degrades women. The ad makes you think that men will think that if they pay for GoDaddy.com sites that they are going to have wonderful, sexy, things happening. Some women (who are equally as cute and silly as the GoDaddy girl) may think this will work for them. Sex usually sells and I'm sure these GoDaddy ads are not hurting this company.
The part of the story that isn't being told is that this girl is probably very smart and capable of doing most anything without the use of her boobs. That censorship can be a good thing. If you went to GoDaddy.com you would probably be convinced to use them without all the jiggling.
Very nice analysis! Did you read the comments on the commercial? It's nice to know some people were offended as we are. We've go a long way to go!
ReplyDeleteI hate how they try to sell sex to get men to buy into a product. Do people really think that if they sell or buy something off of godaddy.com that it will be sexy? I mean, sex has nothing to do with their website. It seems ridiculous to me how commercials involve objects, people, and places that don't at all relate to their product.
ReplyDeleteDiana, as I've said before, it's great that your write from the "heart". I agree that at least they were responsible enough for censorship. It is truly sad the pressures that we place on girls/women to try to dress,and have barely there wardrobes to get attention. Do you think they tried using the "strap falling down", to equate this to Janet Jackson's wardrobe malfunction (bra slipping off) during her appearance at a Superbowl?
ReplyDeleteI personally don't understand a man's obsession with half dressed girls, but I guess if they are not thinking in the way that they should then maybe they will buy anything? Go Daddy! It is ridiculous, but if they can sell a product in this way, then they will probably continue to do the same types of marketing.
ReplyDelete