The first magazine covers makes Arnold S. look angry and battle-worn. He looks like he’s been fighting and he looks strong and somewhat scary.
The magazine is a body builder type magazine. It covers exercise routines and how to get fit and muscular.
I think this magazine is intended for males age 17-35.
This magazine is all about body self-image. I think this cover is saying that you need to be strong and muscular to have self-worth. A healthy lifestyle is implied but is really omitted.
The second magazine cover is all about the gentleman. Polished and professional, he looks happy and ready to be the next big politician. He makes me feel a little squeamish.
The purpose of this magazine is to bring you up to date on all that’s going on in the world. It looks like a high class magazine and everybody that’s anybody should be reading it.
I think the intended audience would be for young, hip, modern yuppie types, ages 25-40.
I think the lifestyles are upscale and educated. Political point of view represented is that Arnold S. would be the next governor of California.
The cover of the fitness magazine doesn’t appeal to me because of the bloody facial wounds and the colors used. The muscles do look good. The other magazine appeals more to me. The colors are nice and it isn’t so busy.
The muscle cover is too busy for my taste. I like the simplistic style and the little classier look of the Esquire magazine.
The first cover tries to sell by advertising quick, simple ways to get really huge muscles and do it all while staying out of the gym and using a famous actor with a new movie to advertise. Esquire is trying to sell using the sexy woman on the front cover along with the famous actor turned politician in a very expensive suit. It also tries to appeal to the educated with a tagline about science.
The content in the muscle magazine is all about body building. How big you can get and how quick you can do it.
The product its advertising is 20 inch arms and how to get them.
The lifestyle being promoted is tough and strong and that’s how you get things.
I think the demographics of the reader would be young males, ages 17-35, of every race and socioeconomic class. Most young guys want those big guns.
The tough, scarred up actor, the colors used on the cover, the sun glasses; they all speak to young guys.
Arnold Schwarzennegger is the celebrity used to market this magazine. He’s also a well-known body builder, Mr. Universe at one time.
Arnold is definitely promoting a stereotypical image. The tough, cool guy with the big arms gets all the respect.
It's interesting how different people prefer different media messages. Mary Jo prefers the Muscle and Fitness magazine for example. It's interesting that the two magazine covers were made exactly one month apart and amazing how Arnie can look so different on each cover. The camera angle makes him look so much smaller on the Esquire cover. I know we all know we are manipulated by the media...it just amazes me how good they are at it!
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