Lesson 1, Activity 2 Video Clip Decoding
Student Worksheet
NAME Diana Dunn DATE 10/6/2011
Read over the questions below before watching the short video clips. You may want to take notes
as you view the clips. You will then be given time to write your answers.
Title of Film: The Global Warning
1.) Who produced and who sponsored this message?
Leonardo DiCaprio and Tree Media Group and Birken Studios
2.) Who is the target audience?
The target audience is everyone. The graphics appeal to the younger generation.
3.) What is its purpose?
To make us aware of global warming and how bad it is for our environment.
4.) What messages does it give about global warming?
That the effects of global warming are affecting our climate and causing terrible catastrophies in the world.
5.) What techniques does it use to communicate those messages?
Words, Graphic images
6.) Are the messages accurate and credible? Why do you think that?
Yes. Science has proven that global warming is real.
7.) What is left out of this message that might be important to know?
8.) Who might benefit from this message?
I think the whole world could benefit from this message.
9.) Who might be harmed by this message?
Those that profit from the sale of fuel.
. 2010 Project Look Sharp – Ithaca College – Division of Interdisciplinary and International Studies
Lesson 1, Activity 2 Video Clip Decoding
Student Worksheet
NAME Diana Dunn DATE 10/6/11
Read over the questions below before watching the short video clips. You may want to take notes
as you view the clips. You will then be given time to write your answers.
Title of Film: The Climate of Fear
1.) Who produced and who sponsored this message?
Glenn Beck - CNN News
2.) Who is the target audience?
People that watch the Glen Beck show. I can't imagine who would bother.
3.) What is its purpose?
I felt that the purpose was to tell us that the fear associated with global warming was the sell factor for the media.
4.) What messages does it give about global warming?
That it's just hype to sell story lines.
5.) What techniques does it use to communicate those messages?
Images of reporters and movies about catastrophies.
6.) Are the messages accurate and credible? Why do you think that?
I find anything Glen Beck is behind hard to believe. The thought that global warming is about the hype really ticks me off.
7.) What is left out of this message that might be important to know?
That global warming is real and we need to do something about it now.
8.) Who might benefit from this message?
The media - they profit from the hype.
9.) Who might be harmed by this message?
Scientists, people that work hard to solve global warming problems.
. 2010 Project Look Sharp – Ithaca College – Division of Interdisciplinary and International Studies
This is an extremely important assignment! I haven't seen Glen Beck's documentary but he and other's like him have been very influential on the public attitude about climate change. Consider these statistics:
ReplyDeletesome 35% of Americans continues to believe - wrongly it turns out - that climate change remains a matter of scientific controversy. Only about 47% of the public views climate change as a very serious problem, a finding that has remained stable over the years, the survey said. In other public opinion polls over the years, climate change has ranked near the bottom of the list of pressing problems.
The Pew poll, like others in the past, also found attitudes towards climate change breaking down according to political allegiance. Some 67% of Republicans either deny the existence of climate change or attribute the phenomenon to natural causes. In contrast, 64% of Democrats believe that the earth is getting warmer because of human activity.
I'm sure you are as horrified and I am! Even though the majority of Democrats acknowledge climate change and attribute it to human activity I'm stunned that there is still not a 100% consensus!